what I love to do.
All marketing starts with understanding people; their needs, their wants and the behaviors that drive them.
audience + measurement.
Audience assessment, user journey mapping + establishing measures for success with core understanding of 360 impact on the brand.
Practicing ethical data hygiene with scalable architecture at the core across advertising + marketing tech stacks
Plans and prototypes enterprise level end-user solutions through discovery, tech stack and data evaluation. Building frameworks that consist of cloud services, application libraries and front end user interfaces.
Effectively utilizes decision science and advanced analytics methodologies to tell stories and interpret visuals with ease, while providing insights across key business goal metrics and brand awareness within existing and future marketing efforts.
passion meets skills.
As a practitioner, I find that a majority of the work is in the foundation and having a core understanding of the needs and landscape of the entire ecosystem. My approach is to apply data best practice and take action where applicable across marketing + media properties.