Experience + Skills.
expertise.
Highly creative and seasoned marketing professional with over 15 years of strong technical experience in Marketing, Research, Strategy & Business Intelligence working both agency & client side. Familiarity with multiple industry verticals in consulting and full-time roles, brings creative problem solving and leadership that drive positive impact on business objective + brand engagement.
Data, Platform & Analytics Solutions
- Marketing Analytics Solutions
- Data Management & Engineering
- Platform Solutions & Product Management
Advanced Analytics & Marketing Science
- Industry & Competitive Analytics
- Consumer Research
- User Research
- Audience Management
- Marketing & Decision Science
The basics. (In Simple Terms)
- Measurement & User Journey Mapping
- Site + Media Reporting (All Media)
- Dashboard Builds & Data Visualizations
- Story Telling & PowerPoint Presentations
- Business Goal Setting + Forecasting
the journey.
2018 - 2019
INITIATIVE & HUGE / IPGDirector, Insights & Analytics
2016 - 2017
HEARTS & SCIENCE / OMDDirector, Digital Investments
2016 - 2016
LAUNCHMETRICS (Formerly Style Coalition)Director, Analytics
2013 - 2015
WAVEMAKER (formerly MEC) / GROUP MAssociate Director, Data Integration
2012 - 2013
PUBLICISSr. Analyst, Strategy & Analytics
2010 - 2012
MEDIACOM / GROUP MAnalyst, Analytics
2007 - 2010
WARNER MUSIC GROUPMarket Research Analyst
consulting.
–
2018 - 2018
GOLDMAN SACHSAnalytics Specialist (Remote)
2013 - 2013
TIAA-CREFAnalytics Specialist (Remote)
2013 - 2013
1-800-FLOWERSAnalytics Specialist (50% Remote)
2004 - 2004
AIM StrategiesMarketing Specialist
lets get technical.
Fluency with various data, measurement, software and reporting platforms
Full Stack Web Development
- HTML5, CSS, Javascript, WordPress
- eCommerce (Shopify, WooCommerce, Magento)
Web Analytics
- Adobe Omniture / Analytics, Tealium
- Google Analytics, GA360, GTM
- Other: IBM WebSphere, Woopra, Kissmetrics, Quantcast
Ad Ops & Advertising Servers
- DoubleClick for Advertisers (DCM, DFA, DV360)
- DoubleClick Bid Manager (Programmatic)
- DoubleClick for Publishers (DFP)
- Facebook Bid Manager (FB/IG)
- Flashtalking (Dynamic Creative)
- Sizmek
Viewability Platforms
- DoubleVerify
- IAS (Integral Ad Science)
- Moat
- truex
Data Management & Engineering
- SQL Server,
- SAS, SPSS
- Sharepoint
Data Visualization Platforms
- PowerBI
- Tableau
- QlikView
- Pentaho
- Domo
- Looker
- Google Data Studio
- Google Sheets
- Microsoft Excel