Experience + Skills.

expertise.

Highly creative and seasoned marketing professional with over 15 years of strong technical experience in Marketing, Research, Strategy & Business Intelligence working both agency & client side. Familiarity with multiple industry verticals in consulting and full-time roles, brings creative problem solving and leadership that drive positive impact on business objective + brand engagement.

Data, Platform & Analytics Solutions

  • Marketing Analytics Solutions
  • Data Management & Engineering
  • Platform Solutions & Product Management

Advanced Analytics & Marketing Science

  • Industry & Competitive Analytics
  • Consumer Research
  • User Research
  • Audience Management
  • Marketing & Decision Science

The basics. (In Simple Terms)

  • Measurement & User Journey Mapping
  • Site + Media Reporting (All Media)
  • Dashboard Builds & Data Visualizations
  • Story Telling & PowerPoint Presentations
  • Business Goal Setting + Forecasting

the journey.

2018 - 2019
INITIATIVE & HUGE / IPGDirector, Insights & Analytics
2016 - 2017
HEARTS & SCIENCE / OMDDirector, Digital Investments
2016 - 2016
LAUNCHMETRICS (Formerly Style Coalition)Director, Analytics
2013 - 2015
WAVEMAKER (formerly MEC) / GROUP MAssociate Director, Data Integration
2012 - 2013
PUBLICISSr. Analyst, Strategy & Analytics
2010 - 2012
MEDIACOM / GROUP MAnalyst, Analytics
2007 - 2010
WARNER MUSIC GROUPMarket Research Analyst

consulting.

2018 - 2018
GOLDMAN SACHSAnalytics Specialist (Remote)
2013 - 2013
TIAA-CREFAnalytics Specialist (Remote)
2013 - 2013
1-800-FLOWERSAnalytics Specialist (50% Remote)
2004 - 2004
AIM StrategiesMarketing Specialist

lets get technical.

Fluency with various data, measurement, software and reporting platforms

Full Stack Web Development

  • HTML5, CSS, Javascript, WordPress
  • eCommerce (Shopify, WooCommerce, Magento)

Web Analytics

  • Adobe Omniture / Analytics, Tealium
  • Google Analytics, GA360, GTM
  • Other: IBM WebSphere, Woopra, Kissmetrics, Quantcast

Ad Ops & Advertising Servers

  • DoubleClick for Advertisers (DCM, DFA, DV360)
  • DoubleClick Bid Manager (Programmatic)
  • DoubleClick for Publishers (DFP)
  • Facebook Bid Manager (FB/IG)
  • LinkedIn
  • Flashtalking (Dynamic Creative)
  • Sizmek

Viewability Platforms

  • DoubleVerify
  • IAS (Integral Ad Science)
  • Moat
  • truex

Data Management & Engineering

  • SQL Server,
  • SAS, SPSS
  • Sharepoint

Data Visualization Platforms

  • PowerBI
  • Tableau
  • QlikView
  • Pentaho
  • Domo
  • Looker
  • Google Data Studio
  • Google Sheets
  • Microsoft Excel